Multimedia Marketing Company
Blue Bottle, a new startup multimedia company at the height of the dotcom boom, brought in DDA to create their corporate offices. The space they acquired was a tired, traditional landscape of cubicles and offices – not conducive to the company’s open, interdisciplinary working style.
The main goal was to remove the maze-like divisions of the existing layout and open up the plan to a variety of functional and exciting workspaces. Programmatically, the plan is a flexible workspace with more controlled volumes/ rooms floating within the continuous space. Visually more light penetrates the floor plan with careful consideration of shading spaces adjacent to windows. Inserting a few new rooms, paint colors, and finishes will create unique nodes of gathering and give character to the open plan.